YOU

YOUR PATH

YOUR TIMELINE

YOUR CHOICE

Live and love on your own timeline with fertility insurance.

ARE YOU AND FLORA A FIT?

Start your FLORA journey by seeing if it’s a fit. Our plan works best for women without current or suspected fertility issues. Coverage lasts up to age 45.

Women aged 20 - 34 may apply

Born female

Not currently undergoing fertility treatment or diagnosed with infertility

Seeking a proactive solution

Living in the U.S

Looking for an alternative or complement to egg freezing

yOU

fLORA

The world is changing, and you no longer have to follow anyone else’s rules or timelines. Forget ticking clocks and old expectations. With fertility insurance, it’s your life to design.

WHAT IS FLORA?

FLORA is purpose-driven insurance, designed to fill the critical gap in women’s health and fertility coverage. We know the financial and emotional challenges of starting a family—and we’re here to make it easier. 

Our first-of-its-kind plan provides autonomy, flexibility, and peace of mind, covering the cost of future fertility treatments like diagnostics, medications, IUI, and IVF.  

It’s insurance owned by you, and built for your timeline, your choices, and your life.

as seen in

FLORA

(MAYBE) BABY ​

A NEW WORLD

Fertility challenges affect 1 in 6 people, yet currently only 2% can typically afford the high cost of treatment.

 

Nearly half of Gen Z women experience “fertility anxiety” but aren’t sure how to safeguard their future. And while egg freezing is growing as a way to ensure future fertility, the bigger question remains—what about actually INSURING it?

  

That’s exactly what FLORA is doing  it’s time to shift the conversation from uncertainty to confidence.

AFFORDABLE ACCESS

FLORA insurance plans start at just $15/month (average $40), tailored to your age and profile. You must be age 20-34 to apply.

personalized insights

FLORA provides data-driven insights and access to preferred partners to help you take control of your reproductive journey when the time is right.

LESS FINANCIAL RISK

Get up to $50,000 in lifetime coverage for fertility treatments like diagnostics, medications, IUI, and IVF—available to policyholders to use until they turn age 45.

Flora PARTNERS

Apply Today, Have Kids Someday

STEP ONE: determine fit

Ensure you qualify for our plan based on the above criteria.

STEP TWO: apply for a policy

Fill out our application online. Once you apply, we’ll follow up with confirmation and details about your policy. Should you require additional underwriting, we’ll put you in touch with our team.

STEP THREE: have kids some day

Once you're a policyholder, go out and live your wildest dreams knowing that you’re covered when you’re ready to build a family. You’ve got time and peace of mind.

Explore The Gen F Society

Join FLORA’s broader community to gain free access to resources and perks that cover women’s health and beyond.

EMPLOYERS AND ASSOCIATIONS

We offer our plan directly to consumers, and through employers and associations across North America. Find out why fertility benefits are key to retention – and how to offer Flora affordably to your group.

Partners & Collaborators

We know women’s health services and products are in demand from our policyholders. If you’re interested in collaborating with us, let’s chat!

Join Flora Now !

Be among the rst to experience Flora and join a community that’s rewriting the rules around motherhood. You’ll get the rst opportunity to buy a policy, along with exclusive offers and updates.

sign up

today

You’ll be the first to hear about our latest updates, policies and collaborations!

Join Flora Now !

Be among the first to experience Flora and join a community that’s rewriting the rules around motherhood. You’ll get the first opportunity to buy a policy, along with exclusive offers and updates. VVVV